What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Myra Biblowitz: I’ve known Evelyn for a long time, when she wanted to start the foundation in 1993, I helped her, in fact her impetus for it began in about 1989 when she was on the board of Memorial Sloane Kettering Cancer Center and was asked to raise the money to create a state of the art breast center at that facility and she raised the money and in the process really became persuaded that at the end of the day research was what was gonna save lives and the more
that we could put money into research and accelerate the investment in research, we would make a difference and there was no organization that had a laser sharp singular focus on doing that.  So she called me and she said “I need another job like a hole in the head, but I could do this, I think I can take all of the Estee Lauder counters around the world and launch the pink ribbon as the ubiquitous symbol of breast cancer and I can create a foundation that will support new ideas and really make a difference” and so I helped her find someone and get the foundation off the ground and seven years later I came to run it.


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