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A word about Big Ideas and Themes — The architecture of Big Think

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Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: Why launch a luxury lifestyle magazine in a downturn?

Guccione: You know, that’s a great question.  Of course, it wasn’t the intention to launch Prestige in a recession.  The intention to launch it this year before the recession was predicted or came about to the extent that this came about.  Having said that, I still don’t think it’s a bad idea.  I think the very rich will always be at least rich, and the lifestyles of these people, which is very cosmopolitan, very international, very curious, very active, very alpha in some ways, that doesn’t change, only the numbers change.  So this magazine is about that lifestyle, [carry] the advertising for products and services and lifestyles that the rich can still afford.  Yes, for sure, everybody is being a bit more sober about excessive spending, including us at the magazine.  But, you know, in general, the lifestyle is still valid and is still of interest to this demographic, so [IB], maybe one of the few good launches in a time like this.


Bob Guccione, Jr. on Naviga...

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