What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What is your advice to publishers?

Arianna Huffington: Well, I actually have said- and in the book- that I don’t think that traditional media are dead. I just think that they need to adjust to the online realities and they are adjusting, many of them — some of them better than others, some of them faster than others — it’s clear that the current model is not going to survive. But there’s an enormous amount that can be done and — simply by a thriving online operation, and the New York Times is doing that- the Washington Post is doing that. I think that what we are doing, also — at the Huffington Post and what others are doing — is using the wisdom of the crowd model to come up with stories that are breaking new ground and we have a part of our site called Off The Bus that is like a citizen journalism project, which I’m very excited about because, you know, potentially thousands of people around the country can be involved.


Arianna Huffington on How t...

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