What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close
With rendition switcher

Transcript

Question: Are there still opportunities to rebel against the pop music standard?

John Legend:  If you go in with the assumption that no matter what you do, you want to make it great. Great can be defined in a lot of ways, but to me great means there’s a certain attention to quality and integrity; that I just won’t relax.

Like I won’t put out throwaway lyrics that I think are just going to make the rhyme work, or just fit against the beat. I want to say something cool. I want to say it clever. I want to say it in a clever way. I want to say it in a way that’s honest, and that is real, and that makes sense to me, and that I think will strike a chord with people. And if I don’t do that, if I don’t have the attention to quality, then I think I’ll sound like everybody else. If I don’t do different things when it comes to the production of the arrangement of the song that make it interesting, that throw little twists that you might not expect in the arrangement, if I don’t do those things, then I think I feel like I’ll sound like everybody else.

So while a lot of the process may be similar to other people’s process, I think I go that extra step to make it special that they may not have gone, because I really care about making it special. I really care about making something that’s going to stand the test of time; that’s going to stand out; that critics are going to love; that fans are going to love. I really care about that, and have that attention to quality that I don’t think every artist has. But I just couldn’t do it any other way.

Recorded on: Jan 29, 2008

 

Are there still opportuniti...

Newsletter: Share: