What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Question: Can eating more lard and butter really make you healthier?

Nina Planck: It’s about the traditional foods versus the industrial foods and therein lies the tale I put in real food because when I started to eat all these foods I wondered will I feel great and I’m thriving, but perhaps the nutritionists and the cardiologists are right and soon my arteries will be clogged like a drain and I’ll be dead at 32. So I wanted to do some homework on real food.  So I set out to find out whether it was true.  Is it true that these traditional foods, these meats and these fats are responsible for what they call the "diseases of civilization" – and those are generally the three diet-related diseases that are crippling Americans right now – and they are obesity, diabetes and heart disease.  They’re known as the "diseases of civilization," but I came to find that that was a misnomer.  They are truly the diseases on industrialization because the ancient Greeks and others were certainly civilized and they did not suffer from these diseases.  We began to suffer from these three diseases around the time we started to convert traditional foods into industrial foods, so one-by-one I looked at each food and once again I found that wherever you come from, whatever part of the world, whether it’s the tropics where coconut oil is the norm, or its northern climes where you’re eating a lot of reindeer meat or seal blubber, or it’s the Scottish Islands where you have hardly any access to fruits and vegetables – wherever you look at traditional diets you find a little list of traditional and what I came to call real foods and you do not find the diseases of industrialization.  All the foods are good, but I did look at each food and we can talk about them.  I looked at saturated fat in particular.  I looked at cholesterol in particular.  I looked at red meat, which is accused of causing cancer. And then I looked at the substitutes for these traditional foods that we’ve now added to our diet: the industrial foods, soybean oil, corn oil, refined flour, refined sugar, trans-fats, which are artificial man-made saturated fats and in each instance I found that these industrial foods were responsible for obesity, diabetes and heart disease. And other conditions too, but these are the three that people are most concerned with. And just add these three conditions are definitely diet related.  It doesn’t mean the diet is their only cause.  They are famously multi-factorial conditions.

Question: Why do most of us eat foods that aren't good for us?

Nina Planck:  Well we start with what traditional foods are and here is some principles: One is that they’re whole.  They haven’t been broken down into their component parts or reassembled. And they haven’t had things added to them or removed, so they’re not engineered to be high in one thing or low in another, so real food is…  Low-carb bread is not real food. Orange juice with added vitamin A and vitamin D is not real food.  So that’s the first principle.  

The second is that traditional foods spoil and a good rule of thumb is to eat foods that do spoil, but eat them before they do.  There are a few wonderful traditional foods that don’t spoil.  Honey is one that lasts forever.  So does wine.  These are some of the greatest foods on earth, but they are unusual.  Traditional foods spoil. And traditional foods work as whole foods, so their component parts are all created by God or nature, as you prefer, to work together.  So in egg for example the complete nutritional package is the yolk and the white, not one or the other.  The same is true of milk, which is a highly complex food.  You require, for example, the saturated fats in particular in milk to absorb the calcium, so it’s no good for your bones to drink skim milk. 

So if we look at those basic principles of traditional foods we begin to understand industrial foods, because what they’ve done with industrial foods is they’ve created foods that never spoil – and who does that serve but distributors and retailers? – and they’ve created foods which have had parts removed, which are often the valuable parts, so for example, when they remove the bran and the fiber from a whole grain and make white flour, the vitamin E, which is very valuable goes to industrial dairy cattle because without vitamin E in their diets, which they would get from grass, they would suffer poor health.  And the fiber goes off to places that need… places, people and animals that need fiber. So they remove things of value.  Industrial salt, very similar, comes with dozens and dozens of trace elements.  They remove those and they’re quite useful for the chemical industry, leaving you with stripped-down salt, which they have to re-iodize. So that is one important principle, shelf life and also removing valuable items. But then by reengineering them and enhancing them – and I put that in quotation marks – they then add value to them again, but really only to the food manufacturer. So by putting vitamins A and D in orange juice they try to persuade the consumer that it’s a more nutritious product when in fact God or nature, again as you prefer, never put vitamin A and D in orange juice because it doesn’t belong there and the product isn’t enhanced by it because vitamin A and D are fat-soluble, so a little bit of synthetic vitamin A and D in a glass of orange juice doesn’t do anything for your body.  You have to consume some fat to absorb those vitamins.  If we look at animal production we also see that it’s just cheaper to feed animals on industrial animal food and produce an industrial animal than it is to feed them on a traditional diet.  We’re now learning just how frugal and sensible in ecological and financial terms it is to raise animals on a traditional diet, but the industrial model of animal production at the moment is very much to make the food… fatten them quickly and make the food as cheap as possible and use as many drugs as possible to get the animal to market as quickly as possible.  This is short-termism in the worst way for the animal, for the ecology and for human health, but that is their thinking. 

More from the Big Idea for Tuesday, April 13 2010


Are Industrial Foods Making...

Newsletter: Share: