What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
With rendition switcher


Topic: Advice To Young Bloggers

Jay Rosen: Well, the first thing is to understand what blogging is and how it works. If you look at the phone on your desk, it’s only a piece of the technology that enables that phone to work. 99% of the phone system is not in the object on your desk. It’s in the network that connects all the phones to one another. Well, blog is the same way. The blog that you’re working on, the blog that you publish at, your page, only works because it’s set within a much larger system. The [blogger sphere] and the web itself. And the first thing you need to do as a blogger is understand that system, understand the sphere and how it works before you even get to your [page in it]. So, rather than thinking of your page as your book that you’re just going to inscribe your life [in a time zone], start with the sphere itself a how the web works, because the number one thing you need to know as a blogger is not how to operate the blog and get published. Getting published is easy. Self publishing is here. The real challenge in blogging is getting picked up, becoming part of the conversation. Linking two people out there and therefore getting linked. Participating and mastering the horizontal part of publishing. Insinuating yourself into the online conversation, not just the broadcasting or pushing out part. I think a lot of people who start blogs think of them sort of on the [unpaid page model] and they preache from their platform without linking, without listening, without insinuating themselves into a conversation, without joining a kind of network at all, and those kinds of blogs usually fail.

Recorded on: 08/19/2008


Advice To Young Bloggers

Newsletter: Share: