A Cost/Benefit Analysis of Sustainability
Businesses often spend money on politically correct solutions that don’t lead to anything.
Bjørn Lomborg is adjunct professor at the Copenhagen Business School. He is the founder of the Copenhagen Consensus Center, which brings together some of the world's top economists, including 5 Nobel laureates, to set priorities for the world. In 2008 he was named "one of the 50 people who could save the planet" by the UK Guardian; "one of the top 100 public intellectuals" by Foreign Policy and Prospect magazine; and "one of the world's 75 most influential people of the 21st century" by Esquire.