What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Joi Ito

CEO, Creative Commons

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Recent Activity

In Their Own Words

Is Interest-Driven Learning Right for Me?

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3 months ago
by Joi Ito

I dropped out of Tufts, I dropped out of the University of Chicago and I wasn’t even that good at high school. I didn’t have a good time.  I didn’t learn that much.  But I think it has a lot to do with your personality as well as the area of your interests.  My sister, who was brought up in a ...

In Their Own Words

The Value of Answers in Search of Questions

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4 months ago
by Joi Ito

The really important thing about the Media Lab is that we actually encourage doing research in areas that aren’t necessarily hot or big or even very clearly defined as to exactly what the application will be.  The idea is that we are trying to do the sorts of things that wouldn’t typically be ...

In Their Own Words

Let Us Not Overvalue Our Heroes

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6 months ago
by Joi Ito

I think that Steve Jobs was brilliant.  I think that he was an amazing risk taker, but I also think heroes are overrated.  I think that he had an amazing company, he had amazing people, and he also made mistakes.  I mean I think deciding that the optical disk was the only way you’re going to be ...

In Their Own Words

On the Essential Usefulness of Gurus

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6 months ago
by Joi Ito

I think it’s important to have people who inspire people to think.  But it’s really, really bad to have gurus who you look for the answer from because I think the key is, you want people to question authority for yourself.  So to the extent that an Einstein gets people to want to open the black ...