There is a lot of value in consistency, fluency, regularity. What’s especially tricky, though, is you also need to keep a brand vibrant.
I think one of the keys to success is being quick to respond and that’s been a truism in business for a very, very long time. Opportunities don’t last forever and if you want to seize the opportunity, it’s better to seize it earlier rather than later. And there’s an interesting effect that ...
We would have been able to attract an extra 700 million dollars in aid over 10 years by changing the names of hurricanes.
Even arch rationalists, people who think very carefully, are swayed by the presence of others.
Money is a very powerful symbol and it influences us in a number of different ways.