What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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What's in the Data?

The Big Idea for Friday, April 11, 2014

Big data can create a lot of noise or help create the next winning product. For many companies, big data can seem like an elusive gold mine--the proposition is clear, but, again, how do you cut through all of that noise? CMOs will one day soon outspend CIOs on technology, to bring big data under control, and turn the noise into music.

What about the individual? The more companies know about us, the better? There are fascinating discussions now over what big data means for our privacy, for our choices and right to free will. What if we can never escape the most convenient options, and therefore can never stumble on something random and surprising?

Today's big idea explores: what's in the data?


  1. 1 Netflix's Original Programming Leap
    Big Think Editors Think Tank
  2. 2 Data vs. Stories
    Jag Bhalla Errors We Live By
  3. 3 Creative Overload
    Bob Duggan Picture This
  4. 4 Dostoevsky in the Data
    Big Think Editors Big Think TV

What's in the Data?

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