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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

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Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Truth to Power

The Big Idea for Wednesday, April 24, 2013

Antioxidants are known to interfere with apoptosis, or programmed cell death. In essence, they promote the survival of normal cells as well as cells that shouldn't be allowed to live

In today's lesson, Kas Thomas surveys the analyses and meta-analyses of clinical trials that dispell the "antioxidants are good for you" mantra. 

The dark side of antioxidants is not a story the food industry wants you to know, Thomas writes. But "it's a story that needs to be told. And some of us know where the bodies are buried."


  1. 1 The Dark Side of Antioxidants
    Kas Thomas Devil in the Data
  2. 2 The Antioxidant Racket
    Big Think Editors IdeaFeed
  3. 3 Brain Candy: Which Foods Protect the Mind?
    Jonny Bowden
  4. 4 The Top 3 Supplements for Surviving the Singularity
    Ray Kurzweil

Truth to Power

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