To say that social media is a passing trend is an understatement. It is a full fledge phenomenon. And it is no longer limited to tech savvy young people, but rather embraced by politicians, activists and businesses all over the world.
Firms adopt a social media presence when they realized that the best way to reach the customers and deal with their customer service issues was to join in the conversation that was already taking place. Web friendly companies and work environments have also embraced social media to improve employee satisfaction and reduce workload stress. A 2008 study revealed that 39 percent of 18 to 24 year old employees would consider leaving their employer if they weren’t allowed access to social networking sites like Facebook while at work.
As we get ready for Facebook's IPO this week, Big Think takes a look at how social media has changed the way online societies interact with each other and its affect real world relationships.