What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: The Social Media Revolution

The Big Idea for Monday, May 14, 2012

To say that social media is a passing trend is an understatement. It is a full fledge phenomenon. And it is no longer limited to tech savvy young people, but rather embraced by politicians, activists and businesses all over the world. 

Firms adopt a social media presence when they realized that the best way to reach the customers and deal with their customer service issues was to join in the conversation that was already taking place. Web friendly companies and work environments have also embraced social media to improve employee satisfaction and reduce workload stress. A 2008 study revealed that 39 percent of 18 to 24 year old employees would consider leaving their employer if they weren’t allowed access to social networking sites like Facebook while at work.  

As we get ready for Facebook's IPO this week, Big Think takes a look at how social media has changed the way online societies interact with each other and its affect real world relationships.


  1. 1 The Facebook Effect In The Business World
    An Phung Think Tank
  2. 2 Rethinking Social Networking
    Jonathan Harris
  3. 3 Forging Deeper Connections With Customers With Social Media
    Bonin Bough
  4. 4 Revolutionary Handbook: Why Twitter Can't Overthrow China
    Daniel Honan Think Tank

Today's Big Idea: The Socia...

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