What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: The Science of Decision Making

The Big Idea for Tuesday, September 04, 2012

A host of factors, internal and external, influence our every decision – from how often to brush our teeth to our choice of romantic partners. Increasingly the psychology and neuroscience of decision-making are helping us to understand the unconscious biases and tendencies that lead us into error and make us vulnerable to manipulation, for better and for worse. 

While understanding our own, often flawed reasoning doesn't eliminate the tendency to err, it may enable us to make decions more consciously (and therefore better), and to engineer social structures, political conditions, and economic safeguards that nudge us in the right direction. 


  1. 1 The Nuisance of Nudging
    Daniel Altman Econ201
  2. 2 Slow Down, You Think Too Fast.
    Jason Gots Think Tank
  3. 3 It’s All Numbers Up Here: Love and Decision Making
    Kayt Sukel World in Mind
  4. 4 The Mindful Decision Maker: An Introduction
    Maria Konnikova Artful Choice

Today's Big Idea: The Scien...

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