What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: The Role of Emotion

The Big Idea for Sunday, October 07, 2012

For rational skeptics, emotions are often treated as a dangerous distraction from the more serious business of thinking. In fact, while emotions can be powerful and destabilizing at times, they are also sources of valuable information – a gauge of our pre-verbal responses to people and events. 

But in order not to be carried away by emotions, and to use them productively, we need to cultivate an understanding of our own emotional ideosyncrasies, and an objective knowledge – based on the emerging neuropsychology of emotions, of how feelings work in the brain. 


  1. 1 Why We're Suckers for Sorrow
    Sam McNerney Moments of Genius
  2. 2 Decisions Are Emotional, not Logical: The Neuroscience behind Decision Making
    Jim Camp Experts' Corner
  3. 3 Why The Future of Neuroscience Will Be Emotionless
    Sam McNerney Moments of Genius
  4. 4 Life's Messy. Train Your Brain to Adapt.
    Megan Erickson Think Tank

Today's Big Idea: The Role ...

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