What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Today's Big Idea: The Physics of Ideas

The Big Idea for Thursday, May 31, 2012

We've come a long way from the days when ideas lived in particular cities, radiating outward via word of mouth or the hand-calligraphed codex of a specific philosopher. Almost as quickly as our brightest minds can generate them, new ideas are appropriated, replicated, and refined through the collective efforts of our increasingly networked species. 

Still, there's a great deal of messiness and randomness in the way knowledge is distributed online – and we've got a long way to go in harnessing technology's power to teach us more efficiently what we need to know. This is a matter of identifying, as they evolve, the ideas and skills that matter most in today's world, using video and interactive software informed by the best of neuroscience and cognitive psychology to teach them, and accurately measuring what's been learned. 

Big Think is one of many organizations that are actively working to speed along this process of knowledge transfer, with the goal of moving us collectively – and as quickly as possible – toward a future in which our most pernicious problems are extinct and we're able to amplify the best aspects of our nature. 



  1. 1 Are We Getting Smarter, Faster?
    Jason Gots Think Tank
  2. 2 5 Big Moments in the History of Knowledge Transfer
    Jason Gots Think Tank
  3. 3 Three Technologies That Changed Our Brains
    Nicholas Carr
  4. 4 Human Beings are Information-Seeking Creatures
    Megan Erickson Humanizing Technology

Today's Big Idea: The Physi...

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