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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: The Complexity Break

The Big Idea for Sunday, November 18, 2012

As we go deeper and deeper in our understanding of natural systems, we typically find that we require more and more specialized knowledge to characterize them, and we are forced to continuously expand our scientific theories in more and more complex ways….Without having a scientifically deep understanding of cognition, we can’t create the software that could spark the singularity.”

So if you want to peel away an onion, piece by piece, you will discover that your rate of discovery will decline. This is the same growth rate decline that experts like Microsoft co-founder Paul Allen says will slow down our ability to solve one of humanities' grand challenges: reverse-engineering the human brain. 


  1. 1 The Most Amazing Race: Reverse-Engineering the Brain
    Daniel Honan Think Tank
  2. 2 Reverse-Engineering the Brain
    Dr. Joy Hirsch
  3. 3 The Ghost in the Machine: Unraveling the Mystery of Consciousness
    Megan Erickson Think Tank
  4. 4 Brain Reading: Scientists Hope to Build a Simulated Brain in 12 Years
    Daniel Honan Think Tank

Today's Big Idea: The Compl...

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