Welcome to the second week of Big Think’s Summer School for the Real World, a curated series designed to give you a crash course in the knowledge and skills you’ll need to thrive in the 21st century workplace.
Today's "visiting professor" spent ten years working closely with Steve Jobs, and was responsible for much of Apple's iconic branding – including the 'i' in iPod and the 'Think Different' campaign. Ken Segall's successful career began the moment he stopped listening to the advice they'd given him in advertising school. Instead, he honed in on what he cared about most – technology, and started getting the jobs he was made for.
Every Monday for the next eight weeks, we'll bring you insights from thought leaders including Facebook’s first investor, Peter Thiel, on how to think beyond professional tracks, Reuters CEO Tom Glocer on what it takes to distinguish yourself in the eyes of an employer, and New Yorker writer Malcolm Gladwell on the secret of his success.