What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Today's Big Idea: Summer School for the Real World

The Big Idea for Monday, June 18, 2012

Welcome to the second week of Big Think’s Summer School for the Real World, a curated series designed to give you a crash course in the knowledge and skills you’ll need to thrive in the 21st century workplace.

Today's "visiting professor" spent ten years working closely with Steve Jobs, and was responsible for much of Apple's iconic branding – including the 'i' in iPod and the 'Think Different' campaign. Ken Segall's successful career began the moment he stopped listening to the advice they'd given him in advertising school. Instead, he honed in on what he cared about most – technology, and started getting the jobs he was made for. 

Every Monday for the next eight weeks, we'll bring you insights from thought leaders including Facebook’s first investor, Peter Thiel, on how to think beyond professional tracks, Reuters CEO Tom Glocer on what it takes to distinguish yourself in the eyes of an employer, and New Yorker writer Malcolm Gladwell on the secret of his success.


  1. 1 How Do You Get Hired at Apple? Don’t Cover All Your Bases.
    Jason Gots Summer School for the Real World
  2. 2 Poll: What's a Grad to Do in This Job Market?
    Jason Gots Summer School for the Real World
  3. 3 What If Beethoven Gave Your Commencement Speech?
    Robert Greenberg Experts' Corner
  4. 4 Failure is not an option. It's a necessity.
    Jason Gots Think Tank

Today's Big Idea: Summer Sc...

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