What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Today's Big Idea: Rethinking Medicine

The Big Idea for Saturday, April 28, 2012

Is the way that we think about disease, diagnose disease, and treat disease today making us healthier? 

Not at all, says Dr. Mark Hyman, who tells Big Think medicine today is stuck in a 20th century paradigm. In other words, the system hasn't yet caught up with the science. To counter this, we need to create health, not just treat symptoms. Hyman believes we need to rethink human biology as a system, as opposed to a bunch of disconnected parts that we treat with pills.

In order to become the CEO of your own health, Hyman argues, we need to better understand the environment around us, the impact it has on human biology, in order to allow our bodies to become "a better expression of our genes."




  1. 1 There's No Such Thing as Disease
    Daniel Honan Think Tank
  2. 2 Ray Kurzweil on Ending Disease
    Ray Kurzweil
  3. 3 CANCER PHOBIA! Fear of the disease can do as much harm, or more, than the disease itself
    David Ropeik Risk: Reason and Reality
  4. 4 It's Time to Upgrade Your Biological Software
    Daniel Honan Think Tank

Today's Big Idea: Rethinkin...

Newsletter: Share: