For an election that was a nail-biter, data came up huge. Analysts were able to predict the state-by-state outcomes with incredible accuracy.
This ability to use data to forecast future human behavior has implications well beyond politics. Indeed, Big Think blogger Dominic Basulto says that the ability to track and understand the wealth of user data that is generated on the Internet every day is "the key to unlocking growth for smaller companies throughout the U.S. economy."