What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Today's Big Idea: Power Thinking

The Big Idea for Sunday, August 26, 2012

Today, what Einstein believed intuitively – that insight was essential to scientific discovery and to the arts – can be observed methodically in the lab. Thanks to the invention of fMRI imaging, neuroscientists are capable of peering into a living, thinking brain in a way that their predecessors never dreamed of, with the potential to test long-standing ideas about how we arrive at novel solutions. 

So what is the nature of creativity? Here's Nobel prize-winner Eric Kandel on the coming wave of new insight into creativity, Calvin Trillin on what sparks his creativity, Sam McNerney on the evolutionary advantages of creativity, and Teodora Zareva on the pinnacle of creative design: an urn that will turn in to a tree when you die.


  1. 1 The Neuroscience of Creativity and Insight
    Megan Erickson Think Tank
  2. 2 Is Creativity Sexy? The Evolutionary Advantages of Artistic Thinking
    Sam McNerney Moments of Genius
  3. 3 Calvin Trillin: What Sparks My Creativity
    Calvin Trillin
  4. 4 This Awesome Urn Will Turn You into a Tree After You Die
    Teodora Zareva Design for Good

Today's Big Idea: Power Thi...

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