What are the trends that will make a big splash in 2013 and beyond? Naturally a lot of people are obsessed with this question. The key to innovation, one argument goes, is the ability to see trends before they develop and think ahead of the change curve.
Joi Ito, the director of the MIT Media Lab, pours some cold water on that, with his focus on "Nowism," which is the focuses on process, not prediction. In Ito's view, the greatest innovation successes are derived from serendipity, but also through a process that enables serendipity.
Let's say you designed a dating platform. Let's say there are no takers. No problem. You have the ability to see this, change course, and then develop your product into a video sharing platform that you sell to Google for $1.6 billion. That's Nowism in practice.