What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Today's Big Idea: Neuroscience

The Big Idea for Sunday, August 12, 2012

The human nervous system is bombarded every second by information: color, line, shape, sound. Bit by bit, reality is assembled through the process of perception. The question is, where does the world end, and our processing of it begin?

This is a wonderful area where both science and philosophy have tended to collaborate, says the philosopher Alva Noë, a former fellow of the Oxford Centre for Cognitive Neuroscience. "In many cases the leading philosophers have also been the leading scientists thinking about this," he says. Today we're exploring color and its representation in the brain from a theoretical, psychological, and scientific perspective. 


  1. 1 Color Plays Musical Chairs In the Brain
    Megan Erickson Think Tank
  2. 2 Your Brain Looks Like a Mondrian Grid Painting
    Dominic Basulto Endless Innovation
  3. 3 Rose Is Still the Best Color to Cure the Blues
    Maria Konnikova
  4. 4 Mind, Matter, Quantum Physics, Healing
    Deepak Chopra

Today's Big Idea: Neuroscience

Newsletter: Share: