The "low information voter" (LIV) is a term coined by the political scientist Samuel Popkin. These voters are regarded as a poorly informed section of the electorate who tend to make voting decisions based on superficial information.
The political class has great reverence for these voters, as they tend to decide elections. On the other hand, this reverence is matched with disdain, even cynicism. Low information voters, the thinking is, are too distracted by the Kardashians to perform their civic duty and pay attention to the presidential election.
We are all bombarded by information during a presidential election, a condition that Clay Johnson refers to as information over-consumption. Johnson argues we need to have a healthy information diet, just as we need a healthy diet of food. That doesn't mean tuning out and watching the Kardashians. It also doesn't mean obsessing over every poll that is released, either. Johnson suggests a healthy balance, that is based on what we need, not what we want.