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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: Functional Medicine

The Big Idea for Saturday, June 09, 2012

What's the secret to good health? It's no longer a secret, and it's actually fairly simple, even as good health is something that is very hard to achieve in our society today. 

According to Dr. H. Robert Silverstein, the idea is to "make the individual self-reliant so that don't need medical care." That is to say, preventive medicine can give people the opportunity to avoid expensive care, undergo invasive surgeries, and take expensive medications with side effects. 

How is this accomplished? Reduce your body fat. Eat organic foods. You need to keep a positive attitude. Do not smoke. And exercise adequately. 

Dr. Mark Hyman pushes this one step further in arguing that we need to create health, not simply aim to prevent diseases. But to do this he says you have to go cold turkey


  1. 1 Sugar = Heroin. How to Cut Your Addiction
    Daniel Honan Think Tank
  2. 2 Health Care Consumers Need Incentives
    George Halvorson
  3. 3 The Secret to Better Health
    H. Robert Silverstein
  4. 4 Designing a Healthy Diet
    George Blackburn

Today's Big Idea: Functiona...

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