James Bond is not a real person. He is a fictional character. And yet, there are plenty of James Bonds out there in the real world, and they have some pretty nasty personality traits in common -- the dark triad, as the condition is referred to in psychological literature.
Studies have shown that these seemingly socially unacceptable traits -- narcissism, Machiavellianism and psychopathy -- can be used to great advantage by a James Bond type, who operates according to a ruthless evolutionary logic.
James Bond is successful with women, after all, because of, not in spite of these traits, which "send the female pulse racing."