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Today's Big Idea: Empathy

The Big Idea for Thursday, August 30, 2012

Most Americans should be able to relate to the dilemma facing Mitt Romney as he prepares to give the biggest speech of his life. Thanks to social media, we are all expected to put ourselves out there. It is part of our jobs.

To stick with the social media analogy, we know Romney's LinkedIn profile well, and it is compelling. He is a "resume candidate." What is somehow less compelling, or murky, is his Facebook timeline. As a candidate, he does not talk much about his personal life, such as his religion. 

Democrats have stepped in and attempted to define Romney as a "one percenter" who is out of touch with regular Americans. To combat this, Romney needs to present himself tonight in a "humanizing" way that creates empathy. 

Like Mitt Romney, most likely your job requires you to sell yourself as well, or at least to sell the value of your company in some way. The ability to create empathy is crucial to your success. 

Perspectives

  1. 1 The Real Mitt Romney, According to his Bain Colleague, Ed Conard
    Daniel Honan Think Tank
  2. 2 Mitt Romney: The Big Think Interview
    Mitt Romney
  3. 3 The Founding Fathers On Mitt Romney
    Keerthi Chandrashekar Think Tank
  4. 4 Why Many Mormons Are Uncomfortable with Mitt Romney
    Matthew Bowman
 

Today's Big Idea: Empathy

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