Most Americans should be able to relate to the dilemma facing Mitt Romney as he prepares to give the biggest speech of his life. Thanks to social media, we are all expected to put ourselves out there. It is part of our jobs.
To stick with the social media analogy, we know Romney's LinkedIn profile well, and it is compelling. He is a "resume candidate." What is somehow less compelling, or murky, is his Facebook timeline. As a candidate, he does not talk much about his personal life, such as his religion.
Democrats have stepped in and attempted to define Romney as a "one percenter" who is out of touch with regular Americans. To combat this, Romney needs to present himself tonight in a "humanizing" way that creates empathy.
Like Mitt Romney, most likely your job requires you to sell yourself as well, or at least to sell the value of your company in some way. The ability to create empathy is crucial to your success.