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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: Disruptive Innovation

The Big Idea for Thursday, November 01, 2012

Harvard Business School Professor, Clayton Christensen first introduced the term “Disruptive Innovation” to describe improvements in a product or service in ways that the market does not expect. He says that every disruptive innovation is powered by a simplifying technology, and then the technology has to get embedded in a different kind of a business model to create a disruptive impact.

In the same way, we can apply the theory of disruptive innovation along any axis where an idea, combined with a new method of application, can be put into action to create radical change, to shake things up and leave us in a position to offer ourselves and others a new normal, a new way of doing things, that makes life easier.

Innovation expert, Jeff DeGraff, discusses techniques that you can apply to your business (and your life) to create an environment where innovation can flourish and ultimately drive success.  

He reminds us that it’s not just the new idea or technology, alone, that disrupts the playing field, it's the way it is implemented and used that generates results.


  1. 1 Four Steps to Harvest Winning Ideas
    Kara Finnegan Think Tank
  2. 2 What a Poor Man's Innovation Can Teach a Rich Country
    An Phung Think Tank
  3. 3 Creative Destruction: From Genesis to Picasso to Apple Computers
    Daniel Honan Think Tank
  4. 4 Clayton Christensen Applies Disruptive Innovation to the Individual
    Clayton Christensen

Today's Big Idea: Disruptiv...

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