Harvard Business School Professor, Clayton Christensen first introduced the term “Disruptive Innovation” to describe improvements in a product or service in ways that the market does not expect. He says that every disruptive innovation is powered by a simplifying technology, and then the technology has to get embedded in a different kind of a business model to create a disruptive impact.
In the same way, we can apply the theory of disruptive innovation along any axis where an idea, combined with a new method of application, can be put into action to create radical change, to shake things up and leave us in a position to offer ourselves and others a new normal, a new way of doing things, that makes life easier.
Innovation expert, Jeff DeGraff, discusses techniques that you can apply to your business (and your life) to create an environment where innovation can flourish and ultimately drive success.
He reminds us that it’s not just the new idea or technology, alone, that disrupts the playing field, it's the way it is implemented and used that generates results.