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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: Collective Intelligence

The Big Idea for Thursday, October 25, 2012

Most businesses understand that social media is important, but not necessarily how to use it in their own best interests. Maddie Grant argues that it represents a paradigm shift not only in popular culture, but in the fundamental relationship between businesses and consumers, and, as a result, in organizational best practice.

In fact, Grant argues that social media -- which is in its essence a communication system -- should itself be a model for how a business is run. For instance, if you are not comfortable having anyone but the company spokesperson speak on behalf of your business, that is a company culture problem, not a social media problem. And Grant says that businesses that haven't changed according to the times better adapt quickly because consumers expect that businesses today are personal, transparent and accessible. 



  1. 1 What Twitter Can Teach You About Your Dysfunctional Business
    Daniel Honan Input/Output
  2. 2 539 - Vive le tweet! A Map of Twitter's Languages
    Frank Jacobs Strange Maps
  3. 3 A Hearing Aid, Not a Megaphone: Social Media for Business
    Maddie Grant
  4. 4 The Rise of Social Media
    Clay Shirky

Today's Big Idea: Collectiv...

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