What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: Body and Mind

The Big Idea for Saturday, October 06, 2012

It is an unfortunate weakness of the idea-obsessed (us included) to conceive of the body as a kind of life-support system for the more valuable functions of the brain. This is a Western tendency especially – for thousands of years the Eastern contemplative traditions have been investigated the subtle and inextricable relationship between our physical body and our consciousness, and treated the two as separate entities only in a rhetorical sense. In recent years Western scientists studying consciousness have been coming to similar conclusions – complicating the picture of mind and body with new information about the distributed way the brain receives and processes information, the connections between raw feelings, emotions, and ideas. And cognitive psychologists are increasingly convinced of the powerful impact first impressions and external appearances can have on our social lives and careers. 




  1. 1 Fashion: It's Good For The Brain
    Andrea Chalupa Purpose, Inc.
  2. 2 The Interconnectedness of Our Bodies and Our Minds
    Antonio Damasio
  3. 3 Study: Want to Look Aggressive? Wear Black
    David Berreby Mind Matters
  4. 4 Simon Doonan's Fashion Tips For Mad Scientists
    Jason Gots Think Tank

Today's Big Idea: Body and ...

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