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Today’s Big Idea: Appearances Matter

The Big Idea for Tuesday, August 28, 2012

Young people often find it hard to accept that external markers like punctuality and personal appearance can make or break a career, at least in the early years. The fact is that human cognition is embarrassingly superficial. Making quick judgments based on appearances is an unconscious survival strategy. We view one another in shorthand, using a few external markers as clues to a person’s nature. 

It’s important that we strive as individuals and a society to see beyond appearances and to evaluate one another in greater depth, but in reality first impressions are powerful. 

This is nowhere more true than in politics, where a simple slip of the tongue or the wrong choice of shoes can lodge itself indelibly in voters’ minds, prejudicing them permanently against a candidate.

 

Perspectives

  1. 1 Simon Doonan – Is Mitt Romney Too Handsome To Be President?
    Jason Gots Think Tank
  2. 2 Voting for a Face, Not a Candidate
    Maria Konnikova Artful Choice
  3. 3 Disgust, Prejudice, and Stereotypes: Pathogen Protection Gone Awry
    Maria Konnikova Artful Choice
  4. 4 The Female—And Extreme-Female—Brain
    John Cookson Women and Power
 

Today’s Big Idea: Appearanc...

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