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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Today's Big Idea: Apocalypse Now

The Big Idea for Saturday, November 10, 2012

21st century pessimism has many faces. There is the knowledge that we are in the process of destroying the planet, and that we may have already passed the point of no return. There is the growing sense that things will not be better for the next generation, that children will never be able to live up to the accomplishments of their parents in this age of diminished expectations.

While the notion that the apocalypse is just upon us can be found throughout history (and the doomsayers are always proved wrong), this idea happens to sit quite comfortably among our set of contemporary anxieties and disorders. 

The world is changing so fast and we can't make sense of it. Ergo, the world must be coming to an end. 


  1. 1 The Apocalypse May Already Be Here, or. . . “Something Is Rotten in the State of Denmark”
    Andrew Cohen The Evolution of Enlightenment
  2. 2 187 - A Map of the Apocalypse
    Frank Jacobs Strange Maps
  3. 3 Metaphysical Hangover Cure: 2012 Doomsday Scenarios!
    Jason Gots Think Tank
  4. 4 The Venoms of Armageddon Evangelism and Their Antidotes
    Adam Lee Daylight Atheism

Today's Big Idea: Apocalyps...

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