What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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The Secrets of Your Brain

The Big Idea for Sunday, January 15, 2012

New technologies allow neuroscientists to observe the workings of the brain in real time and increasing detail. These "movies of the mind" coupled with decades of study of patients with damage to specific regions of the brain are bringing us closer to unlocking the mysteries of consciousness. 

These discoveries raise ethical questions about what we can actually know and how to put this knowledge responsibly to use. They also tread on sensitive territory – our fundamental ideas about ourselves and what it means to be human. The question today's homepage addresses is how best we can use neuroscientific findings to improve our lives and expand our human experience. 


  1. 1 Your Storytelling Brain
    Jason Gots Think Tank
  2. 2 Will Neuroscience Kill the Novel?
    Austin Allen Book Think
  3. 3 Consciousness: The Black Hole of Neuroscience
    Megan Erickson Think Tank
  4. 4 The Neuroscience of Success
    Jason Gots Think Tank

The Secrets of Your Brain

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