Whether it's trying to understand the psychopath in your office--yes, actual psychopath (there are around 6 million living among us in the U.S.)--or building your website, the laws of simplicity are often overlooked.
For instance, one would think that Hitler and other Nazi leaders were psychopaths, given the horrors they unleashed on the world. Simply put, this isn't true, according to neurobiologist James Fallon. He points to the "banality of evil"--people simply doing their jobs. Want an easier way to understand and know how to spot a psychopath? (For every organization of 35 people, at least one person falls in the psychopath rankings.) They like to control and lord their power over others by using manipulation and intimidation. And they often have a tendency to run for office. Yes, this is true.
Today's big idea celebrates the laws of simplicity to make our lives, and our psychopath radar, work better.