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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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The Consumer Revolution

The Big Idea for Friday, May 02, 2014

True rulers do not rule, they serve. Never has that been truer than in the Information Age. A single misfire by a major brand on Twitter can be heard around the world. Transparency is the new rule for engaging with consumers, because they are the ones calling the shots now.

The most innovative companies embrace this new reality. They adopt technologies like crowd-funding that leverage collective wisdom and let the people into the conference room to decide how they would like a certain product or service to meet their needs. Technology continues to empower consumers to transform industries.

Take internet television, for example. In the "Age of Netflix," we're now used to watching our shows on-demand and without commercial breaks--a welcomed convenience for consumers, but a major disruption for industry. This is just one example of how the consumer revolution has taken hold, forcing decision-makers to be smarter and democratizing product development.


  1. 1 "The Netflix Age" Liberates Writers
    Big Think Editors Think Tank
  2. 2 Why You Need the Crowd
    Vann Alexandra Daly The Crowdsourceress
  3. 3 Act Globally
    Big Think Editors Big Think Edge
  4. 4 Exit Through the Giftshop
    Kecia Lynn IdeaFeed

The Consumer Revolution

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