True rulers do not rule, they serve. Never has that been truer than in the Information Age. A single misfire by a major brand on Twitter can be heard around the world. Transparency is the new rule for engaging with consumers, because they are the ones calling the shots now.
The most innovative companies embrace this new reality. They adopt technologies like crowd-funding that leverage collective wisdom and let the people into the conference room to decide how they would like a certain product or service to meet their needs. Technology continues to empower consumers to transform industries.
Take internet television, for example. In the "Age of Netflix," we're now used to watching our shows on-demand and without commercial breaks--a welcomed convenience for consumers, but a major disruption for industry. This is just one example of how the consumer revolution has taken hold, forcing decision-makers to be smarter and democratizing product development.