What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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The Big Idea for Saturday, April 05, 2014

Making a positive difference in the world and making a profit can exist together in the same company. Arison Investments is an example of that, a financial firm concerned with helping high-need communities as well as the company's bottom line.

With all of the pressing issues we face today--from global warming to hunger to the global education crisis--private industry must recognize the financial opportunity in moral responsibility. Today's big idea is sustainability and why it not only benefits the developing world but investors and businesses alike. 



  1. 1 Act Locally: Achieving Smarter Sustainability
    Big Think Editors Think Tank
  2. 2 How Can Capitalism Achieve Sustainability?
    Orion Jones IdeaFeed
  3. 3 How to Incentivize Sustainability
    Fred Krupp In Their Own Words


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