What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Smarter Email

The Big Idea for Wednesday, May 28, 2014

Have you mastered the elusive "zero inbox"? Do you shudder to think of how many hours a day you spend on email? Do you find that people are more cooperative when you chat face-to-face than over cyberspace?

It's time for smarter email. This can simply mean having a strategy for when conversations over email needlessly escalate. Adam Bryant, the author of Quick and Nimble and the "Corner Office" columnist for the New York Times, warns that email isn't the efficient method of communication we all think it is. The conversations that we write can get lost in translation and we lose time painstakingly clearing-up misunderstandings.

Want smarter email? Send less emails, says Bryant. That and other solutions are explored in today's big idea.


  1. 1 Lost in Translation
    Big Think Editors Think Tank
  2. 2 What's Your Email EQ?
    Kecia Lynn IdeaFeed
  3. 3 Your Inbox Butler
    Orion Jones IdeaFeed
  4. 4 Communication 101
    Daniel Burrus Flash Foresights from Daniel Burrus

Smarter Email

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