What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Sharpen Your Skills: Reinvention

The Big Idea for Thursday, March 15, 2012

Necessity may be the mother of invention, but what about reinvention? In the past decade, much time and thought has gone into studying the entrepreneurial spirit -- but finding success in business and life requires more than creativity. It requires endurance and agility, the ability to reflect upon your performance and make adjustments as needed over the long run.

Today we're bringing together four perspectives on institutional change. Professor Robert Kaplan gives practical insight into how an organization can keep with the times, using a tech company as a case study. Urban theorist Richard Florida calls for new ways of training workers. Sara Horowitz, founder of the Freelancer's Union, argues that we need to rethink American capitalism, looking around the world for fresh ideas. And Brian Hoffstein explains why academia needs a makeover.


  1. 1 Starting From Scratch: Make Over Your Business (and Your Self)
    Big Think Editors Input/Output
  2. 2 Reinventing the Way Workers Learn
    Richard Florida
  3. 3 Sara Horowitz Presages the New Capitalism
    Sara Horowitz
  4. 4 The Antiquated University
    Brian Hoffstein Storming the Ivory Tower

Sharpen Your Skills: Reinve...

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