What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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The Big Idea for Wednesday, May 14, 2014

Risk isn't just a board game we play for hours over the holidays. Pitting family member against family member.  It's something we live with every day. We regularly underestimate or overestimate the many risks we take in life.

How can we fine tune our understanding of risk? Gerd Gigerenzer, a risk management guru and author of Risk Savvy: How to Make Good Decisions, explains how we need to learn to trust ourselves. We cannot rely on experts--they often don't know how to communicate all the fine print or don't share in the high stakes of our lives and the well-being of our loved ones. Instead, become your own risk expert.



  1. 1 Think for Yourself
    Big Think Editors Think Tank
  2. 2 The News Media and Risk
    David Ropeik Risk: Reason and Reality
  3. 3 Netflix's Magic Move
    Big Think Editors Think Tank
  4. 4 Take the Plunge!
    David Ropeik Risk: Reason and Reality


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