What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Rethinking Our Food

The Big Idea for Tuesday, May 27, 2014

It's barbeque season, which can only mean one thing: slabs of meat bringing people together around smoky grills. It's a practice as old as hunting and one that once honored the fabric of ancient cultures and the stories that explained the world's existence.

Do we still have that connection to our meat-covered grills? Michael Pollan doesn't think so. He stopped by the Big Think studio to talk about his latest book, Cooked: A Natural History of Transformation, and discuss the ancient roots of one of our favorite warm-weather pastimes. "The word in Greek for priest and butcher and cook is the same: mageiros," says Pollan. "The word magic is buried in that word, the origins for the word magic, because it was magic.  It was transformation of this carcass, dead animal into this food fit for the gods."

For how to get the "magic" back and change our relationship with our food in the age of factory farming, we explore today's big idea: rethinking our food.




  1. 1 A Meal for the Gods
    Big Think Editors Think Tank
  2. 2 Crops vs. Climate Change
    David Berreby Mind Matters
  3. 3 Breaking the Bad Food Addiction
    Big Think Editors Specific Gravity
  4. 4 Who's Responsible for the Obesity Epidemic?
    Derek Beres 21st Century Spirituality
  5. 5 Know Where Your Food Comes From
    David Ropeik Risk: Reason and Reality

Rethinking Our Food

Newsletter: Share: