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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Predictive Analytics

The Big Idea for Friday, May 03, 2013

How do some companies and governments know more about yourself in many areas than even you do? The answer: big data. 

In today's lesson, Eric Siegel shows how the data that you are producing every hour of every day is used by the government and businesses to not only predict your future behavior but ultimately influence it. 

And yet, this is not necessarily a bad thing. Being able to predict your behavior can help institutions keep you healthier, more secure, and even happier. And so "the implementation and deployment of this technology is a win-win in most cases," Siegel says. But on the other hand, "With great power comes great responsibility."


  1. 1 You Are So Predictable: The Explosion of Predictive Analytics
    Jonathan Fowler and Elizabeth Rodd Big Think TV
  2. 2 The Deadly Important Insights of Big Data
    Jonathan Fowler and Elizabeth Rodd Big Think TV
  3. 3 The Future of Prediction: Predictive Analytics in 2020
    Eric Siegel Experts' Corner
  4. 4 “Big Data, Better Workforce”
    Haig Nalbantian

Predictive Analytics

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