The trick to winning an election -- or for that matter, designing a successful corporate campaign -- is data. And there are certainly tricks involved.
As Eric Siegel points out today, predictive analytics proved to be the key to victory for President Obama. If the Republicans hope to win back the White House in 2016, they will need to optimize the presidential map to their advantage, as Steven Mazie points out.
Both strategies, whatever we think of their ethical implications, are derived from the idea that campaigns and elections are no longer about targeting the general population, but micro targeting key groups in key areas.