What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Information Diet

The Big Idea for Wednesday, March 27, 2013

Having access to 1.8 zettabytes of data -- the amount that was produced in 2011, according to the firm IDC -- is a useful tool only if we have the ability to sort it all out. Computers can help to some degree, but sites like Big Think rely on experts to keep us abreast of the ideas that are most worthy of our attention in the vastly expanding knowledge economy. 

Today Neil deGrasse Tyson walks us through his own body of work, which he says he created to help people develop a deeper connection to how the world works, and also to present science from a different angle. Tyson, like all good curators, is good at presenting, and shows us how humor can bring people in and help to make learning fun.


  1. 1 Neil deGrasse Tyson's Universe of Ideas: Who to Follow & What to Read
    Daniel Honan Think Tank
  2. 2 How Science Has Shaped Humanity
    Anthony Fauci
  3. 3 Neil Degrasse Tyson: Science Is In Our DNA.
    Neil deGrasse Tyson
  4. 4 Information Obesity: Take Responsibility, Fatty.
    Clay Johnson

Information Diet

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