What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Information Diet

The Big Idea for Wednesday, March 20, 2013

Having access to 1.8 zettabytes of data -- the amount that was produced in 2011, according to the firm IDC -- is a useful tool only if we have the ability to sort it all out. Computers can help to some degree, but sites like Big Think rely on experts to keep us abreast of the ideas that are most worthy of our attention in the vastly expanding knowledge economy. 

We also like to share, wherever it is useful, efforts from others that are complimentary to the mission of getting smarter, faster. And to that end, today we are sharing a series that is being produced by the Modern of Contemporary Art's MOCAtv called YouTube Curated By, which features people like Gary Baseman and Julian Hoeber, rapper Brooke Candy and curator Alma Ruiz talking about the inspiration, entertainment, education and distraction they find on YouTube.

The first video in the series we are introducing features the artist and designer Shepard Fairey. 


  1. 1 A Trip Down Shepard Fairey's YouTube Rabbit Hole
    Daniel Honan Think Tank
  2. 2 What is Punk?
    Henry Rollins
  3. 3 Forging a New Art
    Jonathon Keats Experts' Corner
  4. 4 Are These Rock Stars Sellouts or Savvy Entrepreneurs? You Decide.
    Daniel Honan Top Five

Information Diet

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