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Future Food

The Big Idea for Saturday, January 14, 2012

It was New Year's Eve on Big Think and one short blog post was attracting a lot of attention. The post warned consumers to be skeptical of labels that say "organic," which do not tell you all you need to know. 

The most cogent response came from Mischa Popoff, author of Is it Organic?, who warned that "things are far worse than you could ever imagine." Popoff worked for five years as an organic inspector in the United States and Canada and "pushed hard for organic field testing," he writes in a guest post that argues for the deregulation of the organic industry. 

Popoff proposes instead a single unannounced field test for organic farms that he argues will be much more effective and cost-efficient than the current bureaucratic system. In the global market for organic goods, Popoff argues consumers should buy from local farmers rather than "rely on all the useless paperwork that accompanies certified-organic produce to market."


  1. 1 Time to Deregulate Organic
    Mischa Popoff Experts' Corner
  2. 2 Organic Food: No Longer Sustainable?
    Big Think Editors IdeaFeed
  3. 3 Organic = Good, Right? OOOPS!
    David Ropeik Risk: Reason and Reality
  4. 4 Can organic food be mass produced?
    David Chang

Future Food

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