What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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The Big Idea for Tuesday, April 01, 2014

Why do we come up with our best ideas in the shower, or during a walk? These Eureka! or Aha! moments are the results of our unconscious minds making the creative breakthroughs that don't come during hard mental work. They come as a result of hard mental preparation.

While we still understand very little about the creative processes of the brain, this fundamental insight, that it is productive to allow the mind to wander, can inform the way we decide to cultivate habits of mind and evaluate decision-making processes like group think. 


  1. 1 Michio Kaku Contemplates the Universe
    Big Think Editors Big Think TV
  2. 2 The Joy of Fake Eureka Moments
    Michael Wigler
  3. 3 Addicted to “Eureka!”
    Gregory Hannon
  4. 4 Eric Kandel: You're Mind is Nothing but Neurons, and That's Fine
    Eric Kandel


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