What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Information Parity

The Big Idea for Friday, December 20, 2013

The information economy has created a parity where there used to be an asymmetry between buyers and sellers. Buyers have more information and more choices than ever before.

In today's lesson, we look at how information parity has changed the relationship between buyers and sellers in two profound ways. For one thing, the job of a salesperson has changed. Research shows us that the traditional extrovert that we used to think of as the penultimate salesperson is someone who actually talks too much and listens too little. Effective salespeople, it turns out, are people who are very good at finding latent and hidden problems to solve, a quality that is very pronounced in artists.

The other way that information parity has changed the relationship between buyers and sellers is that we have all become salespeople, in our personal and professional lives. This skill of selling, argues Daniel Pink, author of To Sell Is Human: The Surprising Truth About Moving Others, is no longer seen as sleazy. In fact, it is a skill that is essential for success in the 21st century. 



  1. 1 The Art of Finding New Problems to Solve
    Big Think Editors Specific Gravity
  2. 2 How to Buy a Car, Using Game Theory
    Bruce Bueno de Mesquita
  3. 3 Selling Them “The Brooklyn Bridge”
    Ken Burns
  4. 4 Transforming the Workplace: Critical Skills and Learning Methods for the Successful 21st Century Worker
    Sam Herring Experts' Corner

Information Parity

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