There is a new cultural player on the scene called the idea entrepreneur. These entrepreneurs aren't inventing products. Rather, they have the ability to influence how people think and affect how people behave.
In today's lesson, John Butman, author of the new book Breaking Out: How to Build Influence in a World of Competing Ideas, tells Big Think that idea entrepreneurs are a force today because they are able to espouse ideas with their own personal narratives and their gifts of expression.
But the most important thing, according to Butman, is to connect ideas to others. As Butman points out, "no idea is totally original, most of us have ideas that add to existing ideas that bring a bit of originality that have our own take on things."