What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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The Physics of Ideas

The Big Idea for Saturday, July 06, 2013

There is a new cultural player on the scene called the idea entrepreneur. These entrepreneurs aren't inventing products. Rather, they have the ability to influence how people think and affect how people behave. 

In today's lesson, John Butman, author of the new book Breaking Out: How to Build Influence in a World of Competing Ideas, tells Big Think that idea entrepreneurs are a force today because they are able to espouse ideas with their own personal narratives and their gifts of expression. 

But the most important thing, according to Butman, is to connect ideas to others. As Butman points out, "no idea is totally original, most of us have ideas that add to existing ideas that bring a bit of originality that have our own take on things."


  1. 1 How Idea Entrepreneurs Can Beat the Market
    Big Think Editors Big Think TV
  2. 2 Are We Getting Smarter, Faster?
    Jason Gots Think Tank
  3. 3 The Value of Forgotten Ideas
    Daniel Honan Floating University
  4. 4 A Software Toolkit for Your Information Diet
    Clay Johnson

The Physics of Ideas

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