What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Knowledge Work

The Big Idea for Thursday, June 20, 2013

Does it matter if we still make stuff?

In today's lesson, Harvard Business School professor Willy Shih argues there is a false dichotomy between knowledge work that produces ideas and a different kind of work that involves producing physical goods in a factory.

Despite the popular misconception that manufacturing doesn't involve ideas, the truth is that the bar has been set higher. Manufacturing is no longer a low-skilled profession. And so we need to rethink the way we are educating young people today to deal with the challenges of a knowledge economy that is absolutely about making stuff. 




  1. 1 The Jobs of the Knowledge Economy Are Not What You Think
    Big Think Editors Big Think TV
  2. 2 Reinventing the Way Workers Learn
    Richard Florida
  3. 3 Goodbye, Knowledge Workers. Hello, Insight Workers!
    Megan Erickson Think Tank
  4. 4 Be a Leader of People, Not Numbers
    Ram Charan

Knowledge Work

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