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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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The Risk Perception Gap

The Big Idea for Thursday, December 05, 2013

Despite the evolution of our risk detection systems, our brains - and sometimes because of it - we get risk wrong. 

Big Think blogger David Ropeik calls this condition The Risk Perception Gap. We are too afraid of certain things that we shouldn't be - vaccines, or nuclear radiation, or genetically modified food - while we are not sufficiently afraid of other things, like climate change, or obesity, or using our mobile phones when we drive. 

Today we look at The Risk Perception Gap as it applies to careers. While starting your own business is widely perceived as a risky endeavor, Jim Collins points out that working for a large company can be just as risky. In this scenario, the risk-averse approach is no way to plot your path for success. 


  1. 1 Working for the Man is Risky
    Big Think Editors Big Think Edge
  2. 2 Why Young People Should Think Beyond Professional Tracks
    Peter Thiel
  3. 3 Toward a More Holistic Definition of "RISK"
    David Ropeik Risk: Reason and Reality
  4. 4 Take Action: Find Your Inner Entrepreneur
    Kara Finnegan Big Think Edge

The Risk Perception Gap

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