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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Disruptive Technology

The Big Idea for Sunday, March 24, 2013

Why do you have to take the long view when it comes to solar energy?

"You should not pull the plug on an emerging technology just because it's Tuesday at noon and you're frustrated," former White House advisor Van Jones tells Big Think. 

Indeed, while solar energy today remains frustratingly inefficient, thanks to Moore's Law, we know that this technology, like computing power, is on an exponential growth curve. So when we gaze into the not-so-distant future, we see solar becoming a dominant, if not the dominant energy source. 


  1. 1 Renewable Energy in 50 Years: 3 Predictions
    Kristina Ross Experts' Corner
  2. 2 The Outlook for Solar for 2013
    Van Jones
  3. 3 Solar Revolution
    Michio Kaku
  4. 4 Ray Kurzweil: Solar Will Power the World in 16 Years
    Max Miller Think Tank

Disruptive Technology

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